Your creativity, our protection. Insurance customized to protect your ad agency
Covrzy’s liability insurance for advertising agencies provides resilient protection. Focus on creativity while we handle the risks.
Our Trusted Partners
Insurance Policies to Cover Advertising Agencies
Because Even The Best Creative Minds Make Mistakes
Ensure your media and advertising projects are shielded from potential legal claims and financial liabilities. Covrzy’s specialized professional indemnity insurance is a must-have for content creators in India.
What are the Risks Faced by Media Startups
Misleading Claims Abound
In 2023-24, ASCI scrutinized 8,299 advertisements, with 81% found to contain misleading claims, posing reputational and legal risks for media startups.
Digital Media Dominates Violations
85% of objectionable ads came from digital media, underlining compliance challenges and the risks of regulatory action against online platforms.
Deepfake Dilemma
A Public Interest Litigation (PIL) in the Delhi High Court seeks guidelines to combat deepfake technologies in political campaigns, raising ethical and legal concerns for media startups.
Insured Professionals: Who's Covered?
Customers & Third Parties
Marketing Agency Itself, Partners, and Shareholders
Employees
Property and Asset protection
Inclusions
Professional Negligence
Professional indemnity insurance covers claims related to errors or omissions in the services provided by digital creators.
Management Liability
D&O insurance for creators protects executives against claims related to their managerial decisions and actions.
Third-Party Claims
General liability insurance offers protection against claims of bodily injury or property damage caused by the creator's operations.
Creative Oversights
E&O insurance for digital creators provides coverage for mistakes or oversights in creative work including copyright infringement leading to client dissatisfaction or financial loss.
Bodily Injury and Property Damage
Covers claims for physical harm or property damage caused to third parties by the creator's operations.
Exclusions
Intentional Damage
Does not cover damages caused intentionally by the insured.
Prior Knowledge
Does not cover claims arising from circumstances that were known or should have been known prior to the policy inception date.
Punitive Damages
Typically excludes coverage for punitive damages awarded by a court as punishment.
Contractual Liabilities
Liability insurance for creators typically excludes liabilities assumed under contract unless specifically covered.
War and Terrorism
Excludes damages resulting from acts of war or terrorism.
How are Advertising Agencies Covered with Insurance
In 2021, a mid-sized advertising agency in Mumbai, faced a significant setback when they were sued for copyright infringement by a well-known music label. The agency had used a popular song in a commercial campaign for a major client without obtaining proper licensing. The music label demanded substantial damages and immediate cessation of the campaign. With general liability insurance, advertising agencies can mitigate the financial impact of this disaster.
Secure your Advertising & Media business Today!
Covrzy’s comprehensive Insurance for media startups is here to safeguard your business in minutes. Connect with a Covrzy expert to craft your perfect insurance plan.
Frequently Asked Questions
What is covered under liability insurance for creators?
It protects against third-party claims for bodily injury, property damage, or personal injury arising from your creative work.
Why do advertising agencies need professional indemnity insurance?
How does directors & officers insurance protect media startups?
Do you have more questions?
Contact us for any queries related to business insurance, coverages, plans and policies. Our insurance experts will assist you.
Creative Mode On With Complete Insurance For Media Businesses
Focus on Crafting Compelling Campaigns, We'll Handle The Risks
